BETTINA 10th Anniversary
Inaugural Artist Edition
This tenth anniversary presentation is a collaborative adventure - a weaving together of friendship, art, wine, and a celebration of nature.
I met the Los Angeles based American artist Ed Ruscha in the late ‘90s. An aspiring art historian, I was fascinated by his distinctive word paintings and trompe-l’oeil gunpowder drawings. Years later when I pondered an artist wine label series, Ed was always my first choice. The opportunity to collaborate with him on this project is a true honor.
When Ed presented the abstract artwork that encases this bottle, he said it reminded him of falling grapes. It invokes the dizzying cascade of grapes during gravity flow winemaking and creates an environmental backdrop that is at once tactile and celebratory. Embedding the word NOW on the label is a subtly powerful gesture. Rather than existing as a mere piece of text, it takes on its own form and encourages us to be present and mindful. For me, the time is now to be caring stewards of nature, to embrace beauty and to treasure community.
Thank you, Ed.